EST. 2008
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Spears Group is an award-winning marketing public relations and engagement hub that truly connects our clients with their audience. Founded in 2008 by New Orleans native Cleveland Spears III, the vision and goal of Spears Group is to help clients create meaningful relationships through strong communication strategies built intelligently by our diverse and highly collaborative team.

Mission Statement

Spears Group connects clients with their audience through comprehensive communication strategies designed and implemented by a diverse and highly collaborative team of experts. We go beyond merely reaching the audience and turn the audience into ambassadors for our client’s message.

We become true partners with our clients by immersing ourselves in their business to identify factors that will trigger a true connection and produce definitive results.


  • Public Relations

    We know that public relations is far more than just sending out weekly press releases. Effective communications and public relations is the strategic alignment and execution of media relations, public relations, community engagement and special events all working together to raise our clients awareness, profile and reach their ultimate goal. We create a multi-faceted public relations strategy to enhance the overall public awareness and public perception of our clients.
  • Creative Development

    The creative team at Spears Group is comprised of world-class graphic designers and web developers. Our creative team works closely with clients in all phases of the creative process. Together, we establish corporate identities (logos, colors, slogans, etc.) and development of all additional collateral. It doesn't stop there. Full campaign deployment includes the development of ad pieces, ensuring brand continuity across all platforms: online, print, outdoor, digital, and more. Our creative team also develops digital assets, including websites, custom branded HTML email templates, social media assets, and more.
  • Experiental Marketing

    Spears Group creates 360-degree, fully integrated programs that include custom content, experiential activations, digital and social integrations, lead generation, and a myriad of other customized solutions designed specifically for unique brand goals. We create the tools to educate entertain and engage your captive audience about what your brand is doing to improve their lives and their communities.
  • Event Production

    Spears Group has become the preeminent event production firm in the south producing major events across Louisiana, Texas, and Georgia. We commit ourselves to delivering experiential purpose and value to thousands of consumers, industry influencers including the local and national press, creatives and their thousands of collective followers. We capture real opportunities and turn our audiences into brand advocates.
At Spears Group we place primary focus on creating Connections on all levels:


By maintaining a strong, highly collaborative team

Between team and client:

By becoming true partners with our clients in order to provide the highest level of service

Between client and target audience:

By turning the audience into true brand ambassadors

Between team, vendors and media:

By sustaining excellent working relationships with our professional peers


Fried Chicken Festival

Urban League

Justice Reinvestment Initiative

Algiers Charter


Team Spears

Cleveland Spears, III

President & CEO

Ronald Evangelista

Vice President of Operations

Malana Joseph Mitchell

Vice President of Public Relations & Community Engagement

Michelle Tarallo

Director of Development & Events

Eli Pritykin

Creative Director

Mori Karasov

Art Director

Deepak Saini

Senior Account Manager

Caitlin Cambell

Public Affairs Account Manager

Makala Blake

Public Relations Account Manager

Elle M. Schmidt

Public Relations Account Manager

Morgan Ballard

Public Relations Account Manager

Reggie Cockerham

Production Coordinator


Meet Michelle Tarallo of Spears Group

Meet Michelle Tarallo of Spears Group

 Spears Group Wins Top Industry Awards in 2017

Spears Group Wins Top Industry Awards in 2017

Spears Group Helps New Orleans Tourism Marketing Corporation Launch

Spears Group Helps New Orleans Tourism Marketing Corporation Launch "One Time, in New Orleans" Tricentennial Campaign

 Blue Bikes: A New Way to Get Around New Orleans

Blue Bikes: A New Way to Get Around New Orleans

Contact Us

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132 Carondelet St., Suite A
New Orleans, LA 70130

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