Everyone deserves the a chance at the best possible student experience. That’s what the experts at Throughline Learning (formerly Highlander Institute) are there to lead. They know that students thrive in environments where they feel valued, where lessons feel meaningful, where they are challenged, and where they feel empowered. It was Spears’ job to take an older dated brand and create a new, powerful brand that represented students, teachers, and district decision makers.
We knew the brand for a new name needed to be bold but approachable. Color was of utmost importance and a custom wordmark was needed to set Throughline apart from other non-profits in the education space. Bridging the gap between playful and professional, the brand speaks to students and administrators alike—all while embodying their mission and values.
The colors lend themselves to illustrations, highlighting effects, and design elements that bring the brand to life. The mark itself represents the celebration of the joyful learner, a cornerstone of Throughline’s work. Together with the smooth, modern type, the brand comes together to evoke warmth and the convey optimism, enthusiasm, and passion that connects with vibrant learning communities
-
We made it! So grateful for your collaboration and expertise. Thank you for guiding us to our new brand and making it a personal effort to go above and beyond.
— Cathy Sanford, Communications Director
