Tobacco-free living
Don’t lose sight of what matters to you
- AGENCY OF RECORD >
- paid media
- photo & video production
- copywriting
- earned media
Campaign Overview
Tobacco-Free Living (TFL) is a joint effort across several entities. From The Louisiana Cancer Research Center, to LPHI, and the Louisiana Department of Health, everyone works in tandem towards the same goal—tobacco and vaping cessation. All three programs represented below have their own unique approaches, creative, and marketing.
24m+
paid media impressions
$150k+
publicity value
100+
earned media
stories & mentions
94k+
clicks to website
30m+
total reach
elevated youth, lgbtq+, and bipoc engagement
