National Fried Chicken Festival
Building a brand around a shared love, demonstrating we have more in common than what divides us
- AGENCY OF RECORD >
- INTEGRATED CAMPAIGN
- EXPERIENTIAL MARKETING
- EVENT PRODUCTION
- EVENT PRODUCTION
- STRATEGY
- PUBLIC RELATIONS
- BRAND
- CREATIVE
- MEDIA PLACEMENT
- SOCIAL MEDIA
Campaign overview
What started as a simple idea—“Everybody Loves Fried Chicken”—has grown into the National Fried Chicken Festival presented by Raising Cane’s, conceptualized and produced by Spears Group since 2016. We transformed a bold culinary concept into one of the nation’s most celebrated outdoor food festivals, earning a highly coveted spot on USA TODAY’s 10Best Readers’ Choice Awards. FCF is proof of what happens when you challenge convention, embrace experimentation, and take risks. From brand development to production, the festival showcases our unmatched ability to bring large-scale events to life.
500
k+attendees
7.5k
+media placements
6M
Publicity value
54k
social following
2M
donated to nonprofits
since 2016
10M
Economic impact
MEDIA COVERAGE
ON-SITE SIGNAGE
This festival is an incredible asset to the city of New Orleans. Having won twice, including Best Chicken in a Dish in 2022 and the inaugural People’s Choice Award in 2024, Bonafried can attest to the vibrant atmosphere and strong sense of community this festival fosters. It’s an excellent platform not just for reaching new customers, but also for connecting with other talented vendors. FCF showcases our city’s vibrant culinary scene to a national audience all on the levee we grew up playing on. We absolutely love this event and look forward to it every year!”
Rebecca Hollingsworth, Restaurant Vendor, National Fried Chicken Festival
