National Fried Chicken Festival
Building a brand around a shared loves and experiences
- AGENCY OF RECORD >
- INTEGRATED CAMPAIGN
- EXPERIENTIAL MARKETING
- EVENT PRODUCTION
- EVENT PRODUCTION
- STRATEGY
- PUBLIC RELATIONS
- BRAND
- CREATIVE
- MEDIA PLACEMENT
- SOCIAL MEDIA
Campaign overview
What began as a simple idea from our CEO, Cleveland Spears III, around the fact that “Everybody Loves Fried Chicken,” gave birth to the National Fried Chicken Festival, presented by Raising Cane’s. Conceptualised, owned, produced and marketed by the Spears Group since 2016, our flagship event is the culmination of everything we do here at the Spears Group-from ideation to execution and everything in between. Our agency team leads branding, design, public relations, advertising, social media, influencer partnerships, and more in seamless collaboration with our production partners for months leading up to the festival to curate an unforgettable experience for the hundreds of thousands who come from across the country each year. Following the overwhelming success of the inaugural event a decade ago, FCF has become one of the nation’s largest and most celebrated culinary destinations, earning a highly coveted spot on USA TODAY’s 10Best Readers’ Choice Awards as the nation’s sixth Best Specialty Food Festival. With both event production and marketing services in-house, FCF demonstrates our unmatched ability to bring large-scale event brands to life.
500
k+attendees
7.5k
+media placements
6M
Publicity value
54k
social following
2M
donated to nonprofits
since 2016
10M
Economic impact
MEDIA COVERAGE
ON-SITE SIGNAGE
This festival is an incredible asset to the city of New Orleans. Having won twice, including Best Chicken in a Dish in 2022 and the inaugural People’s Choice Award in 2024, Bonafried can attest to the vibrant atmosphere and strong sense of community this festival fosters. It’s an excellent platform not just for reaching new customers, but also for connecting with other talented vendors. FCF showcases our city’s vibrant culinary scene to a national audience all on the levee we grew up playing on. We absolutely love this event and look forward to it every year!”
Rebecca Hollingsworth, Restaurant Vendor, National Fried Chicken Festival
