Louisiana Fish Fry

campaign overview

We don’t believe in posting or being active on social media for the sake of doing so, but rather showing up on each channel in thoughtful, intentional ways designed to maximize reach, engagement, and ROI with a brand’s target audiences. Spears Group was retained by Louisiana Fish Fry to reestablish and elevate the brand’s online presence through strategic social media influencer campaigns, positioning the company as a leading voice in the food and culinary scene. The engagement produced three overwhelmingly successful influencer marketing campaigns around Super Bowl, Lent, and Crawfish Season that engaged audiences nationwide, with a particular focus on markets of opportunity for the brand–Louisiana, Houston, Atlanta, Chicago, the DMV, and Nashville. Spears led everything from influencer identification and outreach to contracting, content creation, with incredible results that introduced the brand and its products to hundreds of thousands of prospective customers in authentic and meaningful ways.