reframing hurricane katrinA
Changing the narrative: Hurricane Katrina 20 years later
- AGENCY OF RECORD >
- Public Relations
- integrated campaign
- experiential design
Campaign overview
To commemorate the 20th Anniversary of Hurricane Katrina, Spears Group was retained by W.K. Kellogg Foundation, New Schools for New Orleans, and Sankofa Community Development Corporation to shift the narrative from devastation to transformation–elevating the critical work and stories of these organizations over the years, which represented $100M in combined investments and two decades of progress in education, economic mobility, leadership, and people-powered change. These intentional and emotion-invoking communications campaigns resonated far beyond the Gulf South, lifting authentic voices, reframing narratives, and sparking conversations that extended across the United States and around the world.
Clients
150
+media placements
across global and national outlets.
300
k+DIGITAL IMPRESSIONS
8k
+Video Views
100
sAttend film screenings and community events
10k
+View K20 traveling
immersive installation
National streaming partner
MEDIA COVERAGE
With Spears, we got context and understanding, but also national-level expertise. Our partnership was incredibly thoughtful, creative and collaborative. They helped us create media stories that would resonate with our community while also having national importance.”
Tiffany Delcour, Chief Operating Officer, New Schools for New Orleans
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Spears helped us tell our story in such an intentional, considerate way through the lens of community-centered development. It was important for us to partner with an agency like Spears Group, which had the level of cultural competency required to do this type of work.”
Rashida Ferdinand, Founder & Chief Executive Officer, Sankofa Community Development Corporation
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Spears Group brings the fullness of authentic relationships into partnership, in real ways that deepen the work. They helped us ensure that this important opportunity for our community really amplified the work of our partners–while telling the story of the region in ways that were future-forward and asset-based to demonstrate growth over the last 20 years.”
Deirdre Johnson Burel, Senior Program Officer, W.K. Kellogg Foundation
