XAVIER OCHSNER COLLEGE OF MEDICINE

campaign overview

In partnership with Xavier University of Louisiana and Ochsner Health, Spears Group led the strategic rollout of the Xavier Ochsner College of Medicine (XOCOM), the Gulf South’s first HBCU medical school. From the official signing to a national panel discussion at ESSENCE Festival, our work helped shape the public narrative around this historic initiative, cementing XOCOM’s place as a leader in healthcare education. Our team didn’t just promote a medical school–we helped launch a movement. By amplifying XOCOM’s vision on national platforms, we positioned it as a transformative force poised to reshape the future of healthcare from the moment it opened its doors.