SUPER BOWL LIX
Leveraging earned media to spark cultural conversation on the biggest stage in sports
- AGENCY OF RECORD >
- STRATEGY
- PUBLIC RELATIONS
- MEDIA
- EVENT PRODUCTION
campaign overview
The Spears Group teamed up with the NFL and its longtime agency of record, BZA, to drive earned media, public relations, and high-impact storytelling around Super Bowl LIX. We helped shape the conversation before kickoff and throughout game week—telling stories that went far beyond the field, from economic impact and host city culture to powerful human-interest moments that captured national attention. On the ground, the Spears team led on-site media relations and press operations for over 20 official NFL events, including the Super Bowl Experience and NFL Honors. The result: seamless media management, widespread national coverage, and real-time amplification across top-tier outlets on one of the world’s biggest stages.
5+
major events
supported
Seamless press execution
at all key Super Bowl LIX events
Media coverage
Spears Group’s deep understanding of the Gulf South and passion for culturally relevant storytelling helped us amplify narratives showcasing the economic, cultural, and community impact of Super Bowl LIX on New Orleans. They brought intentionality and authenticity to every touchpoint, ensuring the city’s voice was not only heard but honored.”
Elizabeth McCollum, Senior Director, BZA Sports Public Relations and Marketing
