Regional TRANSIT AUTHORITY

Modernizing Public Transit through Strategic Media & Digital Innovation

  • AGENCY OF RECORD >
  • Intergrated Campaign
  • paid media
  • Public Relations
  • influencer marketing

campaign overview

Since 2022, The Spears Group has proudly served as Agency of Record for the New Orleans Regional Transit Authority (RTA), leading a transformative, performance-driven paid media strategy to modernize one of the Gulf South’s largest public transportation systems. As AOR, we architect and execute a fully integrated media ecosystem — spanning strategic media planning, paid search and digital advertising, out-of-home (OOH), influencer partnerships, creative consultation, and real-time analytics — designed to increase ridership, accelerate adoption of the Le Pass mobile payment app, and drive measurable revenue growth. Our multi-year approach supports RTA’s long-term fare modernization goals by educating the public, motivating app downloads, activating riders across key cultural moments like Mardi Gras, and continuously optimizing performance across commuter and tourist audiences. More than an awareness campaign, this work has shifted rider behavior, strengthened public trust, and advanced digital infrastructure at scale — positioning RTA as a competitive, future-ready mobility network while delivering unprecedented engagement and sustainable growth for public transit in New Orleans.




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riders use le pass app

$

4.7M

annual generated revenue

31K

downloads annually

36.6K

2025 digital campaign conversions

77

%

rIDERS REPORTED POSITIVE VIEWS


MEDIA COVERAGE

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Ready to talk?

NEW BUSINESS & GENERAL INFO

[email protected]
(504) 304-8198

Spears Group is a full-service agency, based in Houston and New Orleans, shaping creative, digital, PR, and influencer marketing to drive lasting impact—together.

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