NEW SCHOOLS FOR NEW ORLEANS

After the storm: 20 years of change and progress in public education

  • AGENCY OF RECORD >
  • Installation
  • creative
  • experiential design
  • prop styling
  • infographics

campaign overview

For the 20th Anniversary of Hurricane Katrina, Spears Group partnered with New Schools for New Orleans (NSNO) to ensure public education was at the heart of the K20 narrative — highlighting two decades of progress and sparking national dialogue about the future of schools in New Orleans.

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Before Hurricane Katrina

The state of New Orleans schools

Long before the storm, the school system was in crisis and struggling to meet student needs. Facilities were aging and in disrepair, resources were scarce, and financial mismanagement plagued the district.

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After Hurricane Katrina

The Origins of reform and access

After Katrina, as schools slowly reopened, the Recovery School District and the Orleans Parish school board began reshaping education – authorizing a new wave of public charter schools.

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2005 – Onward

Looking Beyond Hurricane Katrina

Data Storytelling – Student are the true measure of academic progress. Over the past 20 years, students are graduating on time and their academic growth is outpacing the state.

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2005 – Onward

Public school reconstruction

In May 2023, the Orleans Parish School Board and the Recovery School District celebrated the completion of the post-Katrina School Facilities Master Plan. After 15 years, 89 public school buildings we rebuilt or restored.

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School Faciliites

Dedication

Educator Acknowledgment

This installation is dedicated to them. Educators are experts and visionaries. Their impact is enormous and ongoing, as children leave your classrooms and go on to make their own mark on the world.

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Spears Group is a full-service agency, based in Houston and New Orleans, shaping creative, digital, PR, and influencer marketing to drive lasting impact—together.

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