nola public schools

campaign overview

As Orleans Parish schools returned to local control after a decade under the State’s authority, Spears Group was selected to lead a comprehensive rebranding effort to reflect a new era of community-driven leadership for the school board. Through a collaborative process, we created a new name, visual identity, and ADA-compliant website that shifted the focus from a seven-member board to a diverse public school community of over 30,000 students, educators, and families.