The National Fried Chicken Festival

Food is Culture

Our flagship event started in 2016 as a simple phrase: “Everybody Loves Fried Chicken”. We focused on the food, the people who love the food, and the soul that surrounds us in New Orleans to create the ultimate festival experience that resonates from coast to coast.

Since then, our team of event experts have grown the event into the largest, and most diverse food festival in Louisiana—a state that averages one festival every three days.

The next fest starts in:


The National Fried Chicken Festival presented by Raising Cane’s has become one of the country’s most beloved food festivals. It attracts guests from across the country to contribute to New Orleans’ economy and provides a platform for independently owned restaurants to showcase their southern culture. In addition to creating the fest, Spears also led the way in 2022 by debuting a new festival space in the city: the lakefront. We also expand the festival from one to two, increased the number of vendors, offered more activities and entertainment with two main stages for live music, a car show, cooking demonstrations, a Fan Zone, children’s area and much more.



$6 Million

Publicity Value

$10 Million

Economic Impact






Festival Days

Spears Group designed and developed a fully responsive website for attendee information, sponsorships, developing news and content, and ongoing event schedules and run of show. While the fest is our own creation, it’s also our own client. Not only are we planning and building the experience itself, but marketing it just like a client. From creative advertising, videos and photos, to media planning and placement—we’re doing it all.

Spears Group


New Orleans, LA
Houston, TX
Philadelphia, PA


812 Gravier Street
Suite 1B
New Orleans, LA 70112

© Spears Group. All rights reserved