Louis Armstrong New Orleans International Airport (msy)
Elevating the Global Gateway to New Orleans
- AGENCY OF RECORD >
- STRATEGY
- BRAND
- MEDIA
- EVENT PRODUCTION
Campaign Overview
Louis Armstrong New Orleans International Airport (MSY) obtained Spears Group to lead the final phase of its high-stakes rebranding and public launch, aligning the new identity with MSY’s $1.3 billion terminal and unveiling it on a global stage ahead of Super Bowl LIX. Working alongside MSY and aviation design firm Gresham Smith, we built the creative and communications foundation, produced high-impact brand and marketing assets, and executed a major launch event and media relations campaign–all within just six months. The results spoke for themselves, driving high-impact visibility, credibility, and momentum for the airport into Super Bowl and beyond.
first rebrand
20
Years
$1.3B
World-class
terminal
national
international
Media Coverage in Fast Company, Yahoo!, Aviation Pros,
and Centre for Aviation
msy as model
Elevated MSY as a model for modern, authentic, and world-class airport rebranding.
Gresham Smith and the Spears Group team’s collaborative approach to re-imagining our airport’s brand identity truly captured the essence of what makes New Orleans special. By engaging thousands of community members and working closely with our team, together, we created a visual identity that honors our heritage while positioning us as a modern, global gateway. The new brand perfectly balances our rich cultural traditions with our vision for the future.”
Erin Burns, Director of Communications, New Orleans Aviation Board
