gREATER nEW oRLEANS FOUNDATION
From awareness to action: a people-driven approach to stormwater management
- AGENCY OF RECORD >
- Branding
- integrated campaign
- research
- public relations
- website
campaign overview
When it rains in New Orleans, every drop counts. The Greater New Orleans Foundation, Sewerage & Water Board, and the City of New Orleans engaged Spears Group to bring that message to life through Every Drop Makes a Difference—a citywide campaign uniting residents around smarter stormwater management. Rooted in thorough research and community insight, the campaign gave residents the knowledge and tools to take action—from planting trees and rain gardens to clearing catch basins and investing in flood insurance. With a bold new brand identity, website (EveryDropNOLA.com), and multimedia push featuring hometown actor Wendell Pierce, Spears Group helped turn awareness into action—proving that collective effort can change the tide.
3.6M
paid media impressions
533k
video views
100
+rain barrels DISSEMINATED
7M
eARNED MEDIA REACH
