Delgado Community College

campaign overview

Delgado Community College, a nationally recognized leader in higher education and workforce development, engaged Spears Group to accelerate enrollment by repositioning the institution as a first-choice destination, shifting perceptions from a fallback option to a career-ready launchpad for upward mobility. Leveraging our extensive higher education marketing experience, enrollment data, competitive research, and student insights, Spears developed a highly targeted, integrated marketing and advertising strategy. Since the start of our engagement, enrollment among first-time freshmen aged 17 and 18 has increased nearly 40%, supported by year-round campaigns generating 4.8 million digital impressions and 126,000 clicks annually, further strengthening Delgado’s position as a leading institution for education and workforce advancement.