Delgado Community College

campaign overview

Delgado Community College, a nationally recognized leader in higher education and workforce development, engaged Spears Group to help accelerate enrollment by repositioning them as a first-choice institution, shifting perception from a fallback option to a career-ready launchpad for real-world upward mobility.  Utilizing our vast experience in higher-education marketing,  in-depth enrollment data, competitor research, and student audience insights, Spears developed a highly-targeted integrated marketing strategy and advertising plan that drove meaningful awareness, inquiries, applications, and ultimately enrollment–helping solidify Delgado’s status and reputation as a one of the leading community colleges not just in New Orleans or the state–but in the country.