Capabilities

We help build brands that lead and legacies that endure.

Arms reaching across a table, collaborating on creative process

Capabilities

  • Market Research & Analytics

    We gather raw data and transform it into actionable marketing insights.

    MARKET RESEARCH + ANALYTICS – We gather raw data and transform it into actionable marketing insights.
  • Integrated Marketing Strategy

    We develop holistic marketing strategies that align brand goals with audience behaviors.

    INTEGRATED MARKETING STRATEGY – We develop holistic marketing strategies that align brand goals with audience behaviors.
  • Creative & Branding

    We do more than design–we craft compelling brand identities, creative concepts, and visual storytelling that spark connection.

    CREATIVE + BRANDING – We do more than design–we craft compelling brand identities, creative concepts, and visual storytelling that spark connection.
  • Public Relations

    We position our clients as trustworthy thought leaders through strategic media outreach and powerful placements that reshape narratives.

    PUBLIC RELATIONS – We position our clients as trustworthy thought leaders through strategic media outreach and powerful placements that reshape narratives.
  • Media Placement & Advertising

    We drive visibility and real-time results through targeted paid media strategies—from cutting-edge digital tactics to tried-and-true traditional media–we find the right solution for your brand.

    MEDIA PLACEMENT + ADVERTISING – We drive visibility and real-time results through targeted paid media strategies—from cutting-edge digital tactics to tried-and-true traditional media–we find the right solution for your brand.
  • Social Media & Influencer Marketing

    We help brands cut through the noise, lead conversations, and drive conversions on the social platforms defining today’s culture.

    SOCIAL MEDIA + INFLUENCER MARKETING – We help brands cut through the noise, lead conversations, and drive conversions on the social platforms defining today’s culture.
  • Experiential Marketing

    We create immersive live, virtual, and hybrid brand experiences that deepen audience engagement far beyond that of standard campaigns.

    EXPERIENTIAL MARKETING – We create immersive live, virtual, and hybrid brand experiences that deepen audience engagement far beyond that of standard campaigns.
  • Event Production & Product Development

    We design and launch innovative event concepts that foster belonging and build communities–from ideation to execution–we do it all under one roof.

    EVENT PRODUCTION + PRODUCT DEVELOPMENT: We design and launch innovative event concepts that foster belonging and build communities–from ideation to execution–we do it all under one roof.
MARKET RESEARCH + ANALYTICS – We gather raw data and transform it into actionable marketing insights.

Market Research & Analytics

We believe the strongest marketing strategies are built on insight, not assumption. Our thorough research and discovery process digs into consumer behavior, competitive landscapes, and cultural trends to uncover what’s really driving your audience. In this phase, we turn raw data into clear, actionable direction—highlighting opportunities, revealing motivations, and helping brands find smart ways to grow.

  • Market Research & Trend Analysis
  • Audience & Consumer Insights
  • Competitive Analysis & Benchmarking
  • Brand Audits & Perception Studies
  • Focus Groups & Qualitative Research
  • Surveys & Quantitative Research
  • Customer Journey Mapping
  • Behavioral & Sentiment Analysis
INTEGRATED MARKETING STRATEGY – We develop holistic marketing strategies that align brand goals with audience behaviors.

Integrated Marketing Strategy

Strategy first is more than just a tagline–it’s what begins, ends and guides everything we do. Using the insights from the research phase, we pave the path to success with an integrated approach that expertly combines earned, owned and paid media tactics–ensuring brand alignment with who you are, what you stand for, and where you’re going. When the work is rooted in strategy, the results speak for themselves.

  • Brand & Market Positioning
  • Integrated Marketing Campaign Planning
  • Content Strategy & Editorial Planning
  • Channel & Platform Strategy
  • Budget Planning & ROI Forecasting
  • Marketing Audits
  • KPI Development & Tracking
CREATIVE + BRANDING – We do more than design–we craft compelling brand identities, creative concepts, and visual storytelling that spark connection.

Creative & Branding

Design is where strategy comes to life and where brands move beyond simply being seen to being felt. Our dynamic, in-house creative team specializes in producing powerful visual identities and captivating campaigns that create authentic emotional connections with your audience. We turn smart strategy into bold creative that stands out in the crowd and shows up seamlessly across digital and real-world experiences.

  • Brand Identity Development
  • Logo Design & Visual Systems
  • Brand Storytelling & Messaging
  • Brand Guidelines & Style Guides
  • Graphic Design (Print & Digital)
  • Campaign Creative Concepts
  • Website & Digital Design
  • Environmental & Event Design
  • Photography & Art Direction
  • Video Production & Motion Graphics
  • Creative Direction & Consultation
PUBLIC RELATIONS – We position our clients as trustworthy thought leaders through strategic media outreach and powerful placements that reshape narratives.

Public Relations

By crafting compelling narratives and securing meaningful media placements that matter to your audience, we help brands build authority, trust, and long-term reputation. Our PR approach combines highly targeted and strategic media relations, thought leadership, executive visibility, and reputation management to reframe conversations, elevate perception, and maintain relevance in an ever-changing media landscape.

  • Strategic Communications & Messaging
  • Brand Storytelling & Narrative Development
  • Media Relations & Press Outreach
  • Thought Leadership Positioning
  • Crisis Communications & Reputation Management
  • Event Publicity & Media Coverage
  • Community & Stakeholder Engagement
  • Influencer & Spokesperson Relations
  • Corporate Communications
  • Speechwriting & Executive Messaging
  • Media Training & Interview Prep
  • PR Measurement & Reporting
MEDIA PLACEMENT + ADVERTISING – We drive visibility and real-time results through targeted paid media strategies—from cutting-edge digital tactics to tried-and-true traditional media–we find the right solution for your brand.

Media Placement & Advertising

When done right, even a small paid media budget can yield big results for your brand–ensuring you show up where and when it counts. We develop intentional advertising strategies that meet audiences where they already are across digital, paid social, broadcast, print, outdoor, and programmatic media. From planning and buying to ongoing tracking and optimization, we focus on performance and efficiency, making dollars go further and your message impossible to ignore.

  • Media Strategy & Planning
  • Media Buying & Placement (Digital, Print, Broadcast, Outdoor)
  • Programmatic Advertising
  • Sponsorships & Branded Content
  • Influencer & Paid Partnership Campaigns
  • Media Negotiation & Contracting
  • Campaign Optimization & Performance Reporting
SOCIAL MEDIA + INFLUENCER MARKETING – We help brands cut through the noise, lead conversations, and drive conversions on the social platforms defining today’s culture.

Social Media & Influencer Marketing

The world’s glued to their phones, and your brand should be too. From crafting killer content to decoding audience insights, monitoring social chatter, and driving record-breaking engagement–we can build, grow and amplify your social presence in record time. Whether it’s leading day-to-day community management or training your team for long-term success, our social media experts are here to keep you ahead of the curve.

  • Campaign Strategy & Planning
  • Content Creation (Photo, Video, Graphics)
  • Copywriting & Caption Development
  • Community Management & Engagement
  • Paid Social Strategy & Implementation
  • Influencer Strategy & Partnerships Management
  • Platform-Specific Strategies
  • Social Listening & Reputation Management
  • Analytics Tracking & Reporting
EXPERIENTIAL MARKETING – We create immersive live, virtual, and hybrid brand experiences that deepen audience engagement far beyond that of standard campaigns.

Experiential Marketing

Bringing brands to life through immersive experiences is where the future of marketing is headed, and we can take you there. From bold ideas and audience journey mapping to execution and amplification, our team of experiential experts delivers unforgettable and out-of-the-box activations that far surpass traditional marketing–building momentum, loyalty, and measurable impact for your brand.

  • Brand & Sponsorship Activations
  • Festival & Large-Scale Event Activations
  • Influencer & Talent Engagement
  • Event Concept & Creative Strategy
EVENT PRODUCTION + PRODUCT DEVELOPMENT: We design and launch innovative event concepts that foster belonging and build communities–from ideation to execution–we do it all under one roof.

Event Production & Product Development

For more than a decade, we’ve been at the forefront of creating innovative, human-centered event brands and products—reshaping major festival and event calendars in cities across the country. With a full-service marketing, creative and advertising agency and production firm all under one roof, we’re uniquely positioned to take your craziest ideas and turn them into results-generating realities.

  • Event Concepting, Ideation & Strategy
  • Event Management & Operations
  • Event Staffing & Public Safety
  • Site Selection & Contracting
  • Venue Management
  • Talent Booking
  • Entertainment Management
  • Stage Management
  • Food & Beverage Management
  • Menu & Food Curating
  • Event Photography & Videography
  • Experience curation
  • Event Marketing
  • Event Design & Decor

Approach

Powered by a human approach and guided by purpose, each phase propels us forward from discovery to execution to evaluation.

1

Research
& Discovery

2

Findings & Recommendations

3

Strategy
& Planning

4

Design Thinking
& Concepting

5

Execution &
Optimization

6

Measurement
& Evaluation

Ready to talk?

NEW BUSINESS & GENERAL INFO

[email protected]
(504) 304-8198

Spears Group is a full-service agency, based in Houston and New Orleans, shaping creative, digital, PR, and influencer marketing to drive lasting impact—together.

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