After a rigorous research and discovery process, a new brand identity and brand messaging were developed anchored by a new website. The campaign boasts video and radio featuring local celebrity Wendell Pierce, collateral such as t-shirts and yard signs, and digital assets implemented across various paid media tactics.
As a result of the campaign, Spears Group spearheaded partnerships between the client team and community-based organizations like Water Wise Gulf South, executing virtual rain barrel build workshops and facilitated new relationships based on operational efficiencies between local stormwater management nonprofits.