Spears Group Launches Fried Chicken Fest From Southern-Fried To Nationwide

The Spears Group brought the big easy to the big apple and hosted a successful National Fried Chicken Festival Media Tour in New York City to announce the national launch of the festival.

  • July 13, 2017

Team Spears traveled to the Big Apple to host a media tour to share exciting news outside of the National Orleans regional market. The Spears Group hosted a media dinner on July 6 to celebrate National Fried Chicken Day and share some big announcements with more than 40 attendees.

For the southern fried to nationwide launch, Chef Jeff Henderson, the National Fried Chicken Festival’s spokesperson, and The Breslin Bar & Dining Room's Chef April Bloomfield whipped up their unique versions of the classic dish. Attendees ranged from editors from Essence, Time Inc. and Food Influencers with more than 40,000 followers on social media. The night was filled with delicious food and giveaways including two complimentary Moet Chicken and Champagne VIP Lounge passes and an official judge pass.

The free outdoor festival presented by Raising Cane’s brings food, music, family and festivities together in celebration of the classic Southern dish. Hosted at Woldenberg Park along the banks of the mighty Mississippi River, attractions include two music stages, a celebrity cooking stage and booth led by Chef Jeff and much more. The 2nd annual festival will take place on September 23 and 24th in the Big Easy.