Each year in the Spring, Louisiana’s youth are given the opportunity to become entrepreneurs during Lemonade Day - a free, annual community-wide event dedicated to teaching children how to start, own and operate their own business through the simple and time-honored act of running a lemonade stand. Since its inception in 2010, Lemonade Day has grown year over year. In 2016, there was record attendance with 20,000 kids from all over the state of Louisiana.
Annually, Lemonade Day provides children with the tools and support they need to establish and operate their own lemonade businesses. The young entrepreneurs are provided a free backpack, which contains detailed support materials including an Entrepreneur Workbook, Marketing Tips, and Caring Adult Guide to help them establish their lemonade stand. These young businessmen and women are encouraged to spend, save, share, and donate their proceeds to a local charity of their choice.
With an understanding of the program’s goals and target audience, and by working with Lemonade Day’s partners, sponsors, and the public, Spears Group has led an upbeat, assertive, and engaging media campaign for Lemonade Day Louisiana since 2011. Notable media opportunities across every media market in the state were scouted and secured. Spears Group provided the event with feature articles and advertisements in The Shreveport Times, The New Orleans Advocate, The Times Picayune/Nola.com and the Gambit, just to name a few.
Alongside Spears Group, dozens of sponsors from around Louisiana teamed up to make Lemonade Day successful including: the New Orleans Saints, the New Orleans Pelicans, Ochsner Health System, Louisiana SPCA, Urban League of New Orleans, and many others.